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LONGi becomes official partner of FC Bayern Munich, uniting solar energy innovation and football passion_我的网站
A | Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings together LONGi and one of football's most iconic clubs under the theme "POWER ON, GAME ON."
HONG KONG, August 6, 2026 — LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.
The partnership brings together FC Bayern, Germany's record champions with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 25 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell has achieved a world record conversion efficiency of 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through breakthroughs measured in efficiency gains; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them," said Zhong Baoshen, Chairman and CEO of LONGi.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight," said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises," said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi
As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
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B | 用恰当的物种名称进行保护科普传播，讲好保护故事，具有典型性和代表性。
C | 摄影/葛玉修 在2024年全国两会召开的时候，葛玉修发来他的两会建议。
D | 这个建议，是关于希望有关部门规范中国特有珍稀物种规范命名的，更确切地说，是希望通过给中华对角羚正名，来帮助提升中国物种保护的民族自信心和自豪感。
E | 2016年中国生物多样性保护与绿色发展基金会（简称绿会）创新推出了绿会保护地体系，葛玉修率先申请在青海湖畔创建设立中华对角羚保护地，成为中国绿会首批创建的保护地之一。
F | 中华对角羚是葛玉修为这一物种起的名字，而目前的名字普氏原羚是以一位沙俄军官的名字命名的。葛玉修认为这个名称并不合理。
G | 保护地设立后，他在推动物种保护的同时，始终坚持对其更名。
H | 中华对角羚是中国特有种，曾广泛分布在内蒙古、宁夏、甘肃、青海等地，被当地人称为“黄羊”。在三年困难时期，国家遭遇大饥荒，人们通过猎捕黄羊，补充食物供给，挽救了无数人的性命，但该物种因此大量减少，到上世纪90年代，在青海湖周边仅存不足300只。摄影/葛玉修 草场围栏的推广，也对中华对角羚造成了威胁。这些钢丝围栏自20世纪80年代引进后逐步在牧区推广应用，目的是控制家畜牧食活动、调节牧草供求平衡，促进退化草原植被恢复，并固定草原使用权。围栏的高度一般在1.2~1.5米之间，大都带有刺丝，给野生动物迁移带来很大干扰。
I | 中华对角羚因跨越围栏勾挂致死的情况时有发生，围栏圈地也压缩了它们的觅食空间，影响了它们的自然活动和种群间基因交流，对包括中华对角羚在内的濒危野生物种的种群恢复带来了不利影响。 保护地成立后，绿会联合中国科学院昆明动物研究所、志愿者和媒体开展了中华对角羚的研究与调研，包括向青海省政府有关部门发建议函，希望能调整围栏高度，减少围栏数量，不要使用刺网，保障中华对角羚安全迁移与觅食空间，其中仅葛玉修个人就先后给青海省政府递交了8份建议；加强中华对角羚基因采集与研究，在国际学术期刊《保护遗传资源》（Conservation Genetics Resources）发表科研论文；组织巡护，联合当地牧民加强中华对角羚巡护救助；开展公益宣讲，其中葛玉修在全国26个省区市演讲640余场，受众达30余万人。 这些保护行动，收获了最直接的回报：现在，中华对角羚的数量已逐步恢复到3400多只。 “情况在不断好转，青海省政府部门对中华对角羚的保护意识和保护力度也有了很大提升。”葛玉修感谢各界积极努力的成效和有关方面对自己的认可，但他强调，目前还没到松一口气的时候，中华对角羚的种群危急状况依然亟待进一步缓解，“这也是我为什么想要提交这份两会建议的原因”。 在葛玉修看来，中华对角羚从广泛分布到极度濒危，再到快速恢复，这个物种的每一种状态都与中华民族有着深刻的情感羁绊，因此更应该使用具有文化特色和物种特征的中文名称。“不一定要用我起的名字，有其他更好的建议，有关部门都可以考虑采纳。” 葛玉修强调的更名，是有先例可循的。比如普氏裸鲤（即湟鱼），已经正式更名为青海湖裸鲤。中华对角羚的情况和青海湖裸鲤一样，都是中国本土特有的珍稀濒危种，使用更恰当的中文名称也是应有之义。 作为绿会中华对角羚保护地主任，葛玉修坚持呼吁，“用恰当的物种名称对其进行保护科普传播，讲好保护故事，具有典型性和代表性。” 现在，以葛玉修为代表的绿会中华对角羚保护地，早已不局限在某一单独物种的保护层面，而是通过对核心物种的保护，带动更多人关注并热爱青海湖边美好的生态环境。这种热爱，是最富感染力的保护。 （作者工作单位系中国生物多样性保护与绿色发展基金会） 来源：《小康》·中国小康网 作者：王静 校对：李旭颖 审核：龚紫陌。
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